By JR Raphael, PC World
Social search engines can turn up your Amazon Wish List, photos of your kids, your musical tastes, and much, much more. What else is out there that you don't want everyone to know, and what can you do to protect yourself?
I know things about my lawyer I absolutely should not know. He's 55 years old, listens to the music of the band Creed, and screams like a little girl when riding roller coasters. He also relaxes with New Age spa treatments and is thinking about getting an electronic nose-hair trimmer. And that's just the start.
Now, let me be clear: I've never spent a single moment outside the office with this guy (and for what it's worth, I'd just as soon not be privy to his personal grooming habits). I learned all of these details by tracking his social footprint across the Web -- and he probably has no idea that he has left such a vivid trail behind.
In our age of social sharing, we expect some of our thoughts to be public. But as we slowly put more and more pieces of ourselves online, specialized search engines are making it easier than ever to pull them together into a highly detailed (and potentially invasive) profile of our virtual lives (read "Online Stalking Made Easy").
I'll let you in on a little secret: The picture isn't always pretty. And even if no rap sheet turns up, do you really want the world to know that you look at bad-breath cures online or post awful "Star Trek" fan fiction?
Just be aware of this beautiful tech ;P
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